I Know Where Your Data Went. That's the Problem.

Fill out one quote form and your details end up in nine places. I know because I built some of the nine.

I’ve spent over two decades in software, and a good stretch of it around the lead business — the machinery that moves your name, phone, and email from a web form to whoever pays for it. It’s a real industry, mostly run by decent people, and it works exactly as designed. That’s the problem. It was designed without a single mechanism for the person in the record to see where their data went, prove what they agreed to, or take it back.

Somewhere along the way I ended up holding an archive of over a billion consumer records. Old campaigns, old partners, old everything. You know what I did with it? Nothing. It sits in cold storage, deliberately unplugged, because the day I looked at it honestly I couldn’t answer the only question that matters: could any of these people produce the moment they said yes?

Neither could the businesses holding their records. That’s the part nobody talks about. The company that bought your lead is just as blind as you are — they’re holding a row in a CRM and a prayer that somebody, somewhere, kept the proof. When a carrier audits them or a regulator asks, “it’s in our CRM” is not evidence. It’s a shrug with a database attached.

The fix isn’t another privacy promise

I didn’t want to build another company that asks you to trust it. The privacy space is full of those, and trust-me is the exact product shape that got us here.

So PRYVC is built on a different bet: consent should be a record both sides can check, held by neither side alone. You share exact fields, on stated terms, with a named recipient. Both of you get a fingerprinted certificate. Every event lands in a public, hash-chained ledger that shows sequence numbers and hashes — never your details — so anyone can verify the history wasn’t quietly rewritten. Including by me.

Change your mind later? You revoke, we send the notice, a real deadline starts ticking, and the silence gets recorded too.

That archive in cold storage taught me what a billion records without receipts is worth: nothing, to anyone, ever. PRYVC is what I think the receipt should have looked like all along.

We went live this week. More on that next.