brand guidelines

The logo, the palette, and the rules that come with them.

Everything here is the real thing — the same assets and tokens the product ships with, not an approximation drawn for a slide. If you are writing about PRYVC, integrating with us, or building on the Share Protocol, take what you need.

The wordmark

PRYVC is a wordmark, not a symbol plus a name. The lowercase letterforms carry the product's posture — ordinary, unintimidating, something you hand your data to — and the final c closes into a locked badge. That badge is the only part that stands alone.

PRYVC wordmark on white
PRYVC wordmark on slate
PRYVC knockout wordmark on brand blue
PRYVC icon

The sky wordmark holds on both white and slate-950. On brand blue, on photography, or on anything busy, switch to the knockout.

Clear space and minimum size

Keep clear space on all sides equal to the height of the badge — the square around the final c. Nothing else enters that margin: no text, no rules, no other logos.

108px — minimum, screen

16px — icon floor

Do not render the wordmark below 108px wide on screen or 25mm in print — the badge's keyhole fills in. Below that, use the icon, which is drawn to hold at 16px.

What not to do

Each of these has happened to somebody's logo. The wordmark is a traced outline, so it is less forgiving than a font-based mark.

Don't stretch or squash

Scale proportionally, always.

Don't recolor

Sky, or the white knockout. Nothing else.

Don't add effects

No shadows, bevels, glows, or outlines.

Don't place on busy fields

Use the knockout, or add a plain panel.

PRYVC

Don't rebuild it

Don't set the name in another typeface beside the icon.

Don't rotate or tilt

The wordmark sits level.

Color

One brand hue, a sky blue, sampled from the logo itself: #37bdf8 is brand-400. Everything else on the ramp is derived from it. Neutrals are Tailwind's slate.

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950

Which shade is legal for text

Measured, not guessed — these ratios are computed from the swatches above when this page is built. WCAG 2.1 AA needs 4.5:1 for body text and 3:1 for large text (18.66px bold or 24px regular).

Token Hex On white On slate-950
brand-400 #37bdf8 2.14:1 · Fails 9.41:1 · AAA
brand-500 #0ca5e9 2.77:1 · Fails 7.28:1 · AAA
brand-600 #0284c9 4.08:1 · AA large only 4.94:1 · AA
brand-700 #0369a3 5.91:1 · AA 3.41:1 · AA large only
brand-800 #075a86 7.46:1 · AAA 2.70:1 · Fails
brand-900 #0c4a6e 9.46:1 · AAA 2.13:1 · Fails
brand-950 #082f49 13.88:1 · AAA 1.45:1 · Fails

The rule that follows from the table: on white, body text needs brand-700 or darker. On slate-950, it needs brand-600 or lighter. Bright brand-400 is a fill and a dark-mode accent — it is never legible as small text on white, and no amount of brand enthusiasm changes that.

Semantic colors

These carry meaning in the product. Don't borrow them for decoration — a green badge should always mean something is genuinely fine.

success

#10b981

Consent granted, share active, verification passed.

warning

#f59e0b

Expiring soon, action needed, degraded status.

danger

#f43f5e

Revoked, failed verification, destructive action.

Typography

Inter Variable, self-hosted, with cv11 and ss01 enabled — the single-story a and disambiguated 1/l/I, which matters when people are reading certificate IDs and hashes.

Consent you can prove

Regular 400 for body copy, at comfortable measure.

cert_01JQ8W3M4K · 1lI0O — monospace for identifiers

No Inter? Fall back to system-ui, then Segoe UI, then Roboto. Never substitute a geometric or condensed face — it changes the voice.

Writing the name

  • PRYVC — all caps, always, in running text.
  • Pryvc, pryvc, PryVC, PRYVC.com as the company name.
  • The lowercase form belongs to the logo artwork alone. Don't reproduce it as text.
  • It is a proper noun, not a verb. "Share with PRYVC," not "PRYVC your data."
  • The legal entity is Many Software Enterprises LLC. Use it in contracts and notices; use PRYVC everywhere else.

Download the assets

pryvc-logo.svg

Vector master. Use this wherever SVG is possible.

pryvc-logo.png

194×54. Also @2x and @3x.

pryvc-logo-white.svg

Knockout, for brand-colored and photographic backgrounds.

pryvc-logo-white.png

194×54 knockout. Also @2x.

pryvc-icon.svg

App icon and favicon. Square, safe down to 16px.

pryvc-icon-512.png

Raster icon. Also 32 and 180.

Using our name and logo

You don't need to ask us for any of the following:

  • Referring to PRYVC in articles, reviews, documentation, or comparisons.
  • Showing the logo to indicate that your product integrates with PRYVC or implements the Share Protocol.
  • Screenshots of our product in editorial or educational contexts.

Please don't:

  • Use the logo as your own app icon, favicon, or social avatar, or in any way that implies we built or endorse your product.
  • Incorporate PRYVC into your own product name, company name, or domain — including pryvc-* and *-pryvc constructions.
  • Claim certification, compliance, or partnership we haven't actually granted in writing. "Works with PRYVC" is fine when true; "PRYVC certified" is not.
  • Modify the artwork, per the rules above.

Anything else, or you're unsure — ask. We answer quickly and we are not precious about it.

hello@pryvc.com → Data Privacy University →